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013 – Quick to Pivot | Local Needs | Nick Andrea Sanchez | Midwest Prints


Shortly after getting married, Nick and Andrea Sanchez decided that they needed a business that would allow Andrea to stay home with their future children. They began with an athletic apparel line, but pivoted to become Midwest Prints after noticing that everybody needs t-shirts. Now Midwest Prints has orders lined up months in advance.

Time-Stamped Show Notes

[00:00] Introduction and background of Nick and Andrea Sanchez of Midwest Prints.


[01:32] Getting Started.

[04:36] Sourcing.

[05:13] The learning curve.

[08:35] Midwest Prints.

[11:10] Marketing and customer service.

[15:09] Purchasing and inventory as a small business.

[17:45] Ink options.

[19:37] Advice to his younger self.

[23:03] Target market.

[24:53] Aha Moments.

[27:36] Creativity evolution.

[31:15] Hobbies.

[33:55] Parting advice.

[36:45] Contact information.

Links/Resources/Sponsors Mentioned:

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