013 – Quick to Pivot | Local Needs | Nick Andrea Sanchez | Midwest Prints
Shortly after getting married, Nick and Andrea Sanchez decided that they needed a business that would allow Andrea to stay home with their future children. They began with an athletic apparel line, but pivoted to become Midwest Prints after noticing that everybody needs t-shirts. Now Midwest Prints has orders lined up months in advance.
Time-Stamped Show Notes
[00:00] Introduction and background of Nick and Andrea Sanchez of Midwest Prints.
[01:32] Getting Started.
[05:13] The learning curve.
[08:35] Midwest Prints.
[11:10] Marketing and customer service.
[15:09] Purchasing and inventory as a small business.
[17:45] Ink options.
[19:37] Advice to his younger self.
[23:03] Target market.
[24:53] Aha Moments.
[27:36] Creativity evolution.
[33:55] Parting advice.
[36:45] Contact information.
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